Our Story
Makeup Moxie is the Premier beauty studio in the Salt Lake Valley. We focus on customer experience, attention to detail & connection.
When people feel beautiful, they act in beautiful ways.
— Adrie Buchanan, Owner & Technician
Adrie buchanan
Makeup Moxie’s founder Adrie Buchanan has been appropriately called the “Beauty Shaman;” an industry veteran with 17 years of experience as a Master Esthetician, Makeup Artist, Permanent Makeup Artist and Reiki Master. She has a passion for helping others find the beauty within themselves and shines a light for it to be expressed. She believes that beauty and soul are inextricably intertwined and that when people feel beautiful, they act in beautiful ways.
A natural teacher, Adrie began her career teaching makeup at a busy spa and utilizes those skills in her PMU trainings today. Adrie’s greatest joy in life is helping people find that spark of life that lies in the center of every being. Whether it’s through enhancing your confidence & innate beauty with PMU & Skin; or teaching the ins & outs of a rewarding career in Permanent Makeup, Adrie believes joy should be at the center of it all.
Technically trained in the above mentioned services, Adrie has received multiple certifications in all Permanent Makeup services offered and teaches Brows, Liner, Lips, and Areola services either separately or together. Many students complete training and are completely overwhelmed and never move forward in their business. Adrie provides ongoing shadow and apprenticeship for her students, her #1 goal is her student’s success!
Adrie loves her clients and students like family and feels the most pride in passing along tools for success in every aspect of life, be it business, beauty or something deeper.
Adrie is joined at Makeup Moxie by a team of amazing and vetted artists with the same values and integrity in their work and their experience. We have with us, one of the best Fine Line Tattoo and brow artists in the valley as well as a 13 year veteran in the art of Scalp Micropigmentation. For more information on the team visit out team page. See you soon!